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Chinese video app tiktok has taken over Musical.ly
The short-form video app, which had more than 100 million active monthly users, was no longer available from Thursday (August 2).
If you’ve never used the app before, Musical.ly allows users to create and share music videos of them singing or lip syncing. The Musical.ly back catalogue includes pop songs, as well as comedy dialogue and the voices of other users.
Fans of the app could share their creations on Instagram and Snapchat and spawned several Musical.ly influencers over the years.
Yet, that is all over now, as Musical.ly has been taken over by tiktok.
What is tiktok and why does it own Musical.ly?
Chinese video platform tiktok has taken over Musical.ly, merging the two app powerhouses. In China, the app is known as
Douyin and has over 300 million monthly active users, much bigger than Musical.ly’s reach.
Whilst tiktok is based around users uploading short videos of themselves, like good old Vine used to do, it doesn’t have the emphasis on music and songs like Musical.ly did.
Alex Zhu, co-founder of Musical.ly and now senior vice president of tiktok, said he was excited to enter a new chapter with the Chinese company.
“We want to capture the world’s creativity and knowledge under this new name and remind everyone to treasure every precious life moment. Combining musical.ly and tiktok is a natural fit given the shared mission of both experiences – to create a community where everyone can be a creator,” he said.
What happens to my Musical.ly profile?
If you were a big user of Musical.ly don’t worry, all your content still exists, it’s just on tiktok now.
Existing creators’ accounts, content and fan base have all moved automatically to the new tiktok app, with it taking on some of Musical.ly’s features too.
There’s a feed that highlights the goings on of your community, as well as a separate “For You” feed which shows personalised video recommendations to each person.
Other new features are coming to the upgraded tiktok include a reaction feature so you can react to your friends' videos, new creative tools and virtual reality-esque filters.
It looks like tiktok is taking a leaf straight out of the Facebook playbook with one particular feature. The app now has a digital wellbeing element, with an alert for when users have been on tiktok for more than two hours. This is similar to a new Facebook and Instagram feature, which allows users to set time limits on how long they spend on social apps.
Earlier this year tiktok was one of the most downloaded apps around the world and with the Musical.ly acquisition, it looks like it is just getting started.